Client: ST Engineering
Project: AIR+ Voyager. New World Gear
It's strange to think of a mask as being liberating. But as ironic as that sounds, these days, wearing a mask is akin to having a passport to leave the house. Not just because some countries still mandate the use of masks in public spaces, but also having peace of mind that comes with putting on a mask – knowing that you are protected no matter where you go.
And that's exactly how we positioned the AIR+ Voyager – a mask that isn't just a mask; it's a symbol of the New World. A symbol of how the pandemic has shifted mindsets and changed the way we want to live. It's a mask that stands for independence, freedom and empowerment.