Client: Singapore Tourism Board
Project: Excitement At Every Turn
There's always something exciting happening when the Grand Prix is in Singapore. 
Singapore goes into overdrive when the Grand Prix comes around. Not only are some of the biggest names in racing and entertainment in town to take part in the world's greatest night race, the whole country is usually buzzing with activities – from F1-themed rooftop parties and brunches to bar crawls and immersive F1 VR experiences. 
And STB wanted to hype up all these events by reminding people that unforgettable experiences weren't just happening on the speedway – they were also happening all over the island. To bring this to life, we rendered 3D neon signs that directed F1 race cars off the track towards the different events taking place in Singapore. 
The campaign ran across various media in Singapore. 
Copywriter: Joanna Ortega
Art Director: Khoi Phan
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