Client: Singapore Tourism Board
Project: Savour Singapore in Every Bite
Get a taste of Singapore's unique cultural diversity through its rich and colourful food scene.
The Singapore Food Festival (SFF) is an annual affair that showcases Singapore’s diverse food culture through islandwide events. The month-long festival is designed with four types of foodies in mind: Art Addicts, Culture Cravers, Tradition Tasters and Gutsy Gourmands. These cover the four major aspects of Singapore – art, culture, tradition and innovation.
So, to show visitors that SFF is the perfect opportunity to discover more about Singapore through food, we got four local artists to each illustrate a layer on a tiffin carrier. Because a tiffin carrier, colloquially known as a 'tingkat', is synonymous with Singapore and its rich food culture. Each tier is packed with a different dish. And when the four tiers combine, they form a full meal.
This limited-edition tiffin carrier, TingkART, is a representation of the four facets coming together to tell one Singapore story.
Copywriter: Joanna Ortega
Art Director: Khoi Phan
Art Director: Khoi Phan