There's a specific kind of high you get when an idea clicks.
Not the brief. Not the presentation. But the moment, usually at an inconvenient hour, when the thing that seemed impossible suddenly makes complete sense. And that feeling that never gets old—not even after eleven years.
My career has taken me through DDB, TBWA, Iris, BLKJ, and McCann. Along the way, I picked up a Cannes Young Lions Gold and led campaigns across Southeast Asia for brands like Singtel, EDB, RSAF, Scoot, and Mastercard.
I write. I concept. I lead. And I'm addicted to a tough brief.
When I'm off the clock, I'm gaming, drumming, building custom keyboards, or catching up on a thriller.
Currently looking for the next tough brief to crack. Get in touch.