Client: Scoot
Project: Get Back To Travel
Leave your lockdown obsessions at home. Get back out to see the world with Scoot.
After all the lockdowns were finally lifted in Thailand, many Thais were still not motivated to travel.
So we created a campaign to put the wanderlust back into people. And we based it on a simple truth – Thais had been cooped up for so long that their lockdown obsessions had completely taken over their lives. And with the great deals that Scoot is offering, there's really no better time to get back out to the world.
We produced two short films that leveraged the Thai brand of humour to exaggerate various lockdown obsessions. Each film ended with a wake-up call, encouraging the audience to "Stop your lockdown obsessions. Get back to travel with these great deals from Scoot."