Client: Blackmores
Project: Begin Better Every Day
A healthier life starts with taking the right nutrients every day.
Blackmores has been leading the natural health market in Australia for over 80 years. However, in Asia, not only is the brand relatively unknown, vitamins and supplements are also not seen as necessities, particularly in developing markets like Vietnam.
So, in order to establish Blackmores as a trusted natural health brand in Asia, we had to show mothers, the health guardian of the family, that a bit of Blackmores each day would go a long way towards better health.
We designed a regional campaign that empathised with mothers and their daily struggles. This platform allowed us to show that Blackmores truly cares for the health of their consumers and understands what they are going through. And, more importantly, gave us the space to demonstrate that it's easy to live a healthier life with the help of Blackmores.
