Client: Mediacorp
Project: The Sound of Home
Tune in to everything Singapore on meLISTEN.
In recent years, the rise of music platforms such as Spotify and Apple Music has inadvertently led to a drop in radio listenership. So how do we get people tuning into the good old radio again? More specifically, how do we get them to choose meLISTEN, Mediacorp's one-stop platform for all their radio channels and podcasts?
We remind people why they fell in love with radio in the first place – it's a great source of localised storytelling and an even better way to connect to what's happening in and around Singapore.
To bring the idea to life, we produced a TV spot that mixed all the familiar sounds of Singapore with soundbites from popular radio shows. The result? A film that's The Sound of Home.