Client: Economic Development Board of Singapore
Project: This is the small city with a big dream. Business for Good.
In Singapore, business is not just business; it's a force for good.
Corporations are often seen as the 'bad guys'. Exploiting both the planet and people to turn bigger profits. But the truth is, not all businesses are bad. In fact, some companies make it their business to do better for the world and everyone in it.
EDB wanted to show people the businesses can be purposeful while still being profitable, and, more importantly, that these businesses can benefit from being established in a place like Singapore.
So, we created the platform, "This is the small city with a big dream. Business for Good." And we launched the campaign with a film featuring some of the businesses in Singapore that were already innovating for a brighter future.