Winner of the 2016 MediaCorp Young Lions Cyber Category.
Client: Singapore Environment Council
Brief: Design a digital campaign to make Singaporeans aware of the waste problems the country is facing, and get them to make recycling a part of their everyday lives.
Campaign: #WasteForSpace
Waste For Space is a concept that aims to educate, encourage and incentivise people to make recycling a part of their daily lives.
By depositing waste in dedicated reverse vending machines for recycling, people can trade their waste for online space on platforms such as Dropbox. Thereby, freeing up more physical landfill space, while affording more online space for people.
Copywriter: Joanna Ortega
Art Director: Christine Lim
Art Director: Christine Lim
